Back briefs, when properly utilized, confirm that the task assigned is completely understood and your team member has an opportunity to address any issues. How many times have you quickly uttered a task to one of your team members and then you realize it was not completed to specific requirements? Failed communication leads to lost productivity and then to lost profits.
Back briefing is when the team member recites back the task requirements to the leader. This ensures that both parties understand the requirement and the reason for task completion. What does this task do to support the company’s vision and goals for this business period?
When I was in the Army, back briefs eliminated confusion and ensured clarity during chaotic and fast paced operations. Confusion can lead to disaster if the subordinate leader misinterprets the task. Back briefing not only provides the opportunity for the senior leader to verify task understanding, but it is also for the subordinate leader to address problems that may arise during execution.
Three step checklist for back briefs to improve your communication:
- Ensure the message was received. The greatest reason to use back briefs is to verify that the task details were received correctly. The recipient of the task should re-state the task request, due date, any special instructions, and why the task must be completed.
- Understand intent. Does the task assigned meet a major goal of the business or is a driver of the overall vision? What is the desired end state or overall unifying effort regarding the task? Understanding the intent relays the importance of the task to the overall performance of the business.
- Resolve any issues and seek clarity with the task. When you re-state the task, it may assist in quickly identifying any issues regarding task completion that require the supervisor’s further guidance. Once the task is restated, everyone can agree that the task was properly communicated and received.
I recommend using back briefs to provide that extra assurance that tasks assigned and other critical communication were properly received. Due to the many years I served in the Army, I have an already disciplined habit of automatically back briefing when anyone asks me to conduct a task or job. Leaders who are unaccustomed to back briefing quickly recognize how easy it can clear up how we communicate with each other.
“The art of communication is the language of leadership.” – James Humes, presidential speechwriter
How can you utilize back briefs in your meetings and the everyday conduct of your team?
Please comment or email me at comment@stephenmclain.com.
Click here for email updates and to receive a free checklist on Improving Your Financial Tracking.
Copyright 2017 – Stephen McLain