It is a new day and a New Year. Are you ready to shake things up so you can grow your business? Has your business become stagnant? Believing in the status quo creates comfort, but it hinders growth. Without growth, your business will die.
The New Year is a great time and opportunity to re-evaluate your personal life and your business. It’s inevitable that some of your customers will leave you. If you are not working to replace these customers, you will end up with no customers. Have you analyzed your current market offering? Are you marketing to new customers?
Examine the filters you are applying to your business situation. We all have filters that make us see things in a certain way. Are they helping you or hurting you? Are you able to scrutinize your business with an open mind? Don’t be stubborn to a new way that can open a whole new market to you.
Create change to grow your business:
- A new business model. Is your business model effective? Are you able to truly see if your business model is not serving the business and your customers effectively? Have courage to determine a new model.
- A new inner circle. Who are you trusting to talk about ideas? Are they too risk averse? Not willing to understand how to grow in modern conditions? Is it time to trust someone else to exchange ideas?
- A new team. Has your business plateaued because your team lacks the skills or abilities to further grow? New team members with better skills can you to reach new growth.
- More collaboration. Do your team members escape to their desks and don’t talk to anyone all day? We need to share more across the team. Team members in adjacent cubicles could have the answer that each other needs. Encourage more discussion and develop a work space culture that invites productive collaboration.
- New markets and more marketing. Avoid the status quo by finding new opportunities. Explore a new market you would normally not serve. Seek out a new mentor that can help you identify these markets.
Let’s begin the New Year with a focus on growing our business. To do that, we must look at what we must change. We must examine our risk tolerance to know if we can shed our comfort zones and grow.
How are you going to grow your business in the New Year?
Think big; think disruptive. Execute with full passion. – Masayoshi Son, Japanese businessman
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Copyright 2018 – Stephen McLain